- Photos
- Registration
Registration, Payment and Cancellation Policy
Registration and payment deadline
The deadline to complete registration and to pay the conference fee and accommodation costs is 30 July.
Availability of places, accommodation, activities, services, and hotel room rates cannot be guaranteed for registrations or payments received after this date.
Participation fee
Any person attending any activity or part of the event must be duly registered and must have paid the corresponding participation fee, as well as any other applicable charges, including accommodation where relevant.
Cancellation policy
Once registration has been completed and payment has been received, no cancellations will be accepted, and no refunds, either full or partial, will be issued, including for the participation fee and accommodation costs.
Family members and accompanying persons
Family members or accompanying persons may attend the social, cultural, and leisure activities organised as part of the event, provided that they have paid the corresponding accompanying-person fee.
- Conference Agenda
Click to download
Saturday – 17th October
Welcome to all City Sightseeing Delegates – Václav Havel Airport Prague (All Day)
Transfer from the airport to the hotel – Registration and welcome pack collection
9:00 City Sightseeing Prague bus tour
10:30 Official group photo of the 2026 CS Annual Conference
11:00 Walking Tour
Explore the Old Town and Jewish Quarter. Departure from the Republic Square.
Dress code: City Sightseeing hoodie.
12:30 Free time
Lunch at a restaurant of your choice.
15:00 Leisure Activities:
• Visit to “Pilsner Urquell: The Original Beer Experience”
• Visit to the Prague Castle
• Workshop at “Pragl – Prague Glass Experience”
• Cycling Tour
Please sign up for your activity of choice before 15th September.
19:15 Welcome Dinner
Dress code: Smart casual.
Sunday – 18th October
Welcome to all City Sightseeing Delegates – Václav Havel Airport Prague (All Day)
Transfer from the airport to the hotel – Registration and welcome pack collection
8:30 Day trip to Kutná Hora
A UNESCO World Heritage Site.
Dress code: Comfortable clothing and footwear recommended.
10:30 Visit to the Sedlec Abbey
Discover one of the Czech Republic’s most remarkable historical landmarks.
12:00 Visit to Saint Barbara’s Church & Walking Tour through the town
Explore the stunning Gothic cathedral and the charming streets of Kutná Hora.
13:30 Lunch
Lunch Enjoy a selection of local specialities.
15:00 Free time
Take the opportunity to browse local boutiques, pick up unique souvenirs, or simply soak up the town’s atmosphere.
16:30 Return to Prague
Free evening
Monday – 19 October
9:00 Host welcome
Enrique Ybarra
Founder & CEO, City Sightseeing Worldwide
James Wray
Managing Director, City Sightseeing Prague
9:10 Leading in the era of AI
David Carmona
Vice-President, Microsoft Discovery & Quantum
9:40 Why Branding Matters More Than Ever… and Ever
Andy Stalman, “Mr. Branding”
Co-Founder & CEO, TOTEM Branding
10:10 Coffee break
10:25 City Sightseeing Worldwide Update & Vision
Enrique Ybarra
Founder & CEO, City Sightseeing Worldwide
10:55 Tech News
Carlos Monsalve
Head of IT, City Sightseeing Worldwide
11:10 City Sightseeing App: “One App. Every City”
Ignacio Santos
Project Manager, City Sightseeing Worldwide
11:30 Digital Revolution: A New Marketing Era
Irene Miranda
Head of Digital Marketing, City Sightseeing Worldwide
11:50 From Distribution to Growth
Julia Achalram
Head of OTAs, Product & Connectivity, City Sightseeing Worldwide
Patricia García
Connectivity Manager, City Sightseeing Worldwide
Tim Tooher
Product Manager, City Sightseeing Worldwide
12:10 From Sightseeing to Destination Experiences: The Cruise Opportunity
Marta Villalba
Head of Cruise, City Sightseeing Worldwide
12:30 Global Brand Unification & AI Applied to Design
Rocío Aparcero
Head of Marketing & Communications, City Sightseeing Worldwide
12:50 Lunch
14:00 City Sightseeing Cares: “Together, We Change Lives”
María Molina
CS Cares Ambassador, City Sightseeing Worldwide
Alicia Garrido
CS Cares Project Specialist, City Sightseeing Worldwide
14:25 UNVI Spotlight
14:40 Guiding the Way Forward
Stewart Miller
Senior Destination Manager, GetYourGuide
15:05 Panel #1: One Product, Many Channels: How Should Operators Manage Pricing?
15:45 Spinach Vibes: “Good Vibes, Green Rides”
16:00 Ayats Spotlight
16:15 End of Business Day 1
19:30 Departure to the Gala Dinner & Awards Ceremony
Dress code: Formal (suit and tie).
Tuesday – 20 October
10:00 Protecting the Sights We See
Joel Tasche Founder, CleanHub
10:25 Creating Experiences That Matter: The Future of Cruise Tourism and Destination Partnerships
Evangelos Tountas Director, Ports & Destinations, Cruise Lines International Association (CLIA)
10:50 Panel #2: Beyond Transportation: What Will Cruise Guests Want in 2030?
11:30 Coffee break
11:45 Panel #3: AI In Our Operations
12:25 Panel #4: Reviews, AI and sales: reputation is the deciding factor before the trip
13:05 Conference Overview & Open Forum
13:10 End of Conference
13:30 Lunch
- Speakers
David Carmona
David Carmona
Vice President
Microsoft Discovery and Quantum
David Carmona leads Microsoft’s strategy, incubation, and ecosystem for emerging technologies, spanning Artificial Intelligence for Science and R&D, Quantum Computing, and Robotics. Over his 25-year career at Microsoft, David has held a wide range of leadership roles across both engineering and business. He has led the incubation of some of Microsoft’s most important businesses, including its cloud development platform and Artificial Intelligence, where he led the strategy and incubation of Microsoft AI at its inception more than a decade ago, turning AI innovation from Microsoft’s research labs into a global-scale Enterprise platform.
David is the author of the O’Reilly book “The AI Organization,” which explores Microsoft’s internal AI transformation journey, and he is a frequent international speaker on innovation culture, frontier technologies, and the business transformation in the AI and Quantum era.
Andy Stalman
Andy Stalman
CEO & Co-Founder
TOTEM Branding
Andy Stalman, internationally known as “Mr. Branding,” is one of the world’s leading authorities on branding, identity, innovation, and business transformation. With over 30 years of experience, he has led strategic projects across five continents, helping companies, cities, institutions, and governments build stronger, more human, purpose-driven brands.
He is the co-founder and CEO of TOTEM Branding, as well as a professor, strategic advisor, and international keynote speaker. His work combines strategic vision, creativity, technology, sustainability, and social impact.
His books BrandOffOn, HumanOffOn, and TOTEM explore the evolution of branding and humanity in the digital age. He has taught at prestigious international institutions and is recognized for inspiring leaders and organizations to create meaningful, future-ready brands that connect people and purpose.
Stewart Miller
Stewart Miller
Senior Account Manager
GetYourGuide
Stewart is a Senior Account Manager at GetYourGuide, where he partners with some of the platform’s top tours and attractions suppliers to drive growth across global markets. Over the past 3 years, Stewart has worked closely with City Sightseeing, helping the brand expand its distribution, optimise pricing and availability, and reach millions of travelers through GetYourGuide’s marketplace.
With a strong focus on building long-term supplier relationships, Stewart combines data-driven insights with hands-on account strategy to help partners like City Sightseeing unlock new revenue opportunities and stay ahead in a competitive travel landscape. He is passionate about the tours and attractions industry and enjoys collaborating with suppliers to bring memorable experiences to travelers worldwide.
Evangelos Tountas
Evangelos Tountas
Director Ports & Destinations
Cruise Lines International Association
Director Ports & Destinations
Cruise Lines International Association
Dr. Evangelos Tountas is Director, Ports and Destinations, Europe at Cruise Lines International Association (CLIA), where he leads strategic initiatives related to port development, destination stewardship, and stakeholder engagement across Europe. In this role, he supports the cruise sector’s sustainable growth and fosters collaboration between cruise lines, local authorities, and international institutions.
Evangelos joined CLIA following a career in European institutions, most recently serving as Legal and Policy Officer at the European Commission’s Directorate- General for Sustainable Mobility and Transport (DG MOVE), where he leaded the Single Sky Regulatory Committee (SSC), coordinating the work of European Member States, facilitating expert input, and ensuring that regulatory and policy measures reflected the interests of the European Commission and all categories of key aviation stakeholder groups.
Before joining the Commission, he worked as an accredited advisor to the European Parliament, advising on foreign affairs, international trade, and defense and security policy. He holds a PhD in Global Political Economy from Panteion University of Athens, where his research focused on international economic organizations. A multilingual and seasoned policy expert, Evangelos brings expertise in European transport policy, international relations, and economic diplomacy.
Joel Tasche
Joel Tasche
Founder & Co-CEO
CleanHub
Joel Tasche is the Founder and Co-CEO of CleanHub, a Berlin-based environmental technology company on a mission to collect plastic before pollution begins. In six years, he has built a global network of waste management systems that has recovered almost 35,000 tonnes of plastic waste and has been backed by more than 400 brand partners.
Joel's path into the plastics space wasn't a conventional one. By his own account, he wasn't an environmentalist when he started CleanHub. He was simply someone who loved the outdoors, from skiing in the Austrian Alps to sailing and swimming. It was years of travel and surfing, and repeatedly confronting plastic pollution on coastlines around the world, that pushed him to dedicate his career to keeping plastic out of the ocean.
- Guide
General Info
Official name: Česká republika
Size: 78 871 km2
Borders: Germany (west), Poland (north), Slovakia (east), Austria (south) — landlocked
Language: Czech
Currency: Czech Koruna (CZK) — Although Czechia is not part of the Eurozone, euros are accepted at some venues. Carry some cash, as not every venue accepts cards.
Religion: Czechia is one of the most secular countries in Europe; the majority declare no religious affiliation, with Roman Catholic and smaller Protestant communities forming the largest religious minorities.
What to see
Prague: City of a Hundred Spires
To see all of the most iconic spots, it’s best to take the City Sightseeing bus. We guarantee the best views!
Best places to visit
Powder Tower & Municipal House: A late-Gothic landmark standing beside the Art Nouveau masterpiece of the Municipal House.
Prague Castle: The largest ancient castle complex in the world, home to St Vitus Cathedral.
Charles Bridge: One of Europe’s most iconic Gothic bridges, lined with 30 Baroque statues, spanning the Vltava River. Also close to the Lennon Wall.
Old Town Square: The historic heart of the city, home to the famous medieval Astronomical Clock.
Strahov Monastery: A working Premonstratensian monastery renowned for its ornate historic library halls and sweeping views over Prague’s rooftops. Its brewery serves traditional Czech pub fare paired with house-brewed Saint Norbert beer — try the beef goulash, pork hock confit or beer-onion soup.
Dancing House: A striking contemporary landmark by Frank Gehry, its curved glass-and-concrete silhouette earned it the nickname «Fred and Ginger.»
Weather
Coming soon.
Restaurants
Czech Food.
Czech food is hearty and much loved by locals and visitors alike.
While in Prague, be sure to try goulash (a rich beef stew with spices), Knedlíky (steamed bread or potato dumplings, the classic side dish), and Smažený sýr (breaded fried cheese). Pair them with a Czech beer – Pilsner Urquell is one of the country’s best-known brands.
Restaurace Hybernská
📍 Hybernská Street, Nové Město
A traditional Czech restaurant in the heart of Prague, serving hearty local dishes in a relaxed and welcoming setting
Kolkovna V Celnici
📍 V Celnici 4, NovéMěsto
A popular Czech restaurant and beer hall serving traditional dishes alongside freshly tapped Pilsner Urquell in a lively, modern setting
Cacao
📍 Republic Square, Nové Město
A stylish café and restaurant overlooking Republic Square, offering breakfast, brunch, light meals and an extensive selection of cakes and desserts
U Pinkasů
📍 Jungmannovo Square, Nové Město
One of Prague’s oldest traditional beer halls, famous for serving the first Pilsner Urquell outside the brewery and offering classic Czech cuisine
U Medvídků
📍 Na Perštýně 7, Staré Město
One of Prague’s oldest traditional beer halls and breweries, combining hearty Czech cuisine with locally brewed beer in a historic setting.
Marina Ristorante
📍 Alšovo nábřeží, Staré Město
Italian cuisine served aboard a floating restaurant on the Vltava, with fresh fish, homemade pasta and unbeatable views of Prague Castle and Charles Bridge.
Nightlife
Prague has a lively nightlife scene, from traditional pubs and beer halls to rooftop bars and clubs.
Cocktail & Beer Halls
Hemingway Bar
📍 Karolíny Světlé 26, Staré Město
Pult
📍 V Celnici 4, Nové Město
U Fleků
📍 Křemencova 11, Nové Město
Rooftops
Terasa U Prince
📍 Staroměstské nám. 29, Staré Město
Zlatá Praha
📍 InterContinental Prague, Pařížská 30
Cloud 9 Sky Bar
📍 Hilton Prague, Pobřežní 1
Spas
Visiting a city can be tiring at times, so here are some suggestions for relaxing and making the most of your time in Prague.
Carlo IV Wellness & Spa
📍 Senovážné nám. 13, 110 00 Praha 1 (located at the City Sightseeing Annual Conference hotel)
The Spa at Mandarin OrientalSpa Kings Court
📍 Nebovidská 459/1, 118 00 Praha 1
Spa Kings Court
📍 U Obecního domu 3, 110 00 Praha 1
Shopping
No visit to Prague is complete without taking home a traditional Czech souvenir. The city is home to large shopping centres featuring international brands, as well as historic shops selling traditional Czech products. If you need to exchange money, you can do so at:
Exchange 8
📍 Žatecká 8, 110 00 Praha 1
Shopping Centres
Palladium
📍 Náměstí Republiky 1
Quadrio
📍 Spálená 2121/22, 110 00 Praha 1
Westfield Chodov
📍 R. Sara Afonso Roztylská 2321/19, 148 00 Praha 4
Historic Shops & Markets
Havelský Market
📍 Havelská 13, 110 00 Praha 1
Manufaktura
📍 Melantrichova 17, 110 00 Praha 1
Botanicus
📍 Týnská 3, 110 00 Praha 1
Moser
📍 Na Příkopě 12, Nové Město
Emergency
Phones
Prefix code: +420
For emergency, call: 112
Police: 158
Fire Department: 150
Ambulance and/or medical emergencies: 155
Hospitals
University Hospital in Prague (VFN)
📍 U Nemocnice 499/2
128 08 Praha 2
- Conference Hotel
NH Collection Prague Carlo IV
The 5* NH Collection Prague Carlo IV is a splendid Neo-Renaissance palace with elegant rooms, an award-winning spa, and fine dining—just steps from Old Town and Prague’s iconic landmarks. Located on the Senovážné náměstí 13 in the centre of Prague, just a ten-minute walk from Old Town Square, the hotel allows guests to explore the city’s numerous monuments and museums, while inside the hotel is one of the city’s largest wellness spas
For more information, visit the NH Collection Prague Carlo IV website.
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